Canova Research :: Creating meaningful dialogues between Companies and Customers.

Advertising / Marketing Creative Development Research

Creative Development Research exposes existing and potential customers to communication concepts (TV, Print, Web, Out of Home –Billboard) and is designed to understand and explore the appeal and key interest drivers among the target demographic. Thus, this type of research represents an exciting opportunity to really understand consumers’ motivations, how they think and feel about the creative messaging, and factors that could make an impact and improve future messaging to this market. Its value lies in understanding why consumers feel the way they do in order to better determine what advertising can do to make the messaging more impactful and meaningful to the target audience. Our distinct Creative Development Research methods foster and encourage a collaborative effort with the agency’s creative team, which ultimately results in breakthrough communication that really connects and motivates the end user.

Package Design Evaluation Research

Packaging is the last opportunity to influence consumers, and the best chance to sell a product. Good design can capture shoppers’ attention, communicate brand values, convey product benefits, and win hearts. It demands a design process with consumer perceptions at the core of it all. The better the package design and copy, the greater the likelihood that consumers will choose the brand. Our Packaging Design Research inspires, informs and guides design projects, so your packaging—and product—break through the clutter, ultimately leading to increases in sales.

New Product Development Research

Product Testing is one of the most important types of research any company ever conducts. Achieving clear-cut product superiority in a category is the surest way to build brand share, engender customer loyalty, and boost profitability. In our ever-changing world, consumer tastes are a moving target as they evolve over time. Successful companies continually “take the pulse” of the end user and the market, and capitalize on that insight and understanding. Let our New Product Development Research give you the wisdom to make sure your product launches take off.

Usability Testing / User Experience Research

Our UX sessions allow companies to observe first-hand as consumers interact with their website, app or interactive media. During UX sessions we assess overall ease of use, architecture and navigational flow, content, look and feel, brand image, brand fit, and positioning. Our UX Research provides insight into current usage patterns, unmet wants and needs, satisfaction levels, and most importantly, opportunities for improving the online and overall user experience.

Brand Positioning Research

Successful brands understand the importance of creating a relevant, unique and motivating foundation from which all communication is created. Our Brand Positioning Research identifies the best way to gain a place in the consumer’s mind that really connects and is emotionally compelling. We explore consumers’ emotional and rational needs, motivations and barriers, teasing apart the conscious rationales and subconscious drivers in order to identify the optimal strategies to reach and motivate them. Perfect for both established brands and brands in their infancy, our Brand Positioning Research identifies opportunities to lay the foundation for creating a strong rapport with your end user.

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