Online Focus Groups
Online Focus Groups are comprised of participants from the target interest group who log on to our special research software platform at a pre-arranged time. During online discussions, participants interact with each other, as well as the moderator, in real time to generate deeper insights about the topic. Key benefits of online focus groups are:
- Ability to engage participants from multiple geographic locations in one virtual place at one time
- Access to hard-to-reach populations
- Reduction in travel expenses and logistics
- Greater perceived anonymity for discussing sensitive subject matter or controversial topics