Welcome to Canova Research!

We are a full-survice Qualitative Research & Strategy Company

Creating meaningful dialogues between Companies and Customers.


Our team uses a variety of established and breakthrough methods to deliver actionable insights.

Canova Research is a full-service Qualitative Research & Strategy Company that provides its clients with unique insights that motivate their existing and potential customers to take action.


We are passionate about Qualitative Research & Strategy and deliver actionable marketing insights and research results to a diverse group of clients and categories.


Meet our team. In addition to being Qualitative Research & Strategy experts, they are some of the nicest people you are likely to meet:

John specializes in creating meaningful dialogues between brands and their customers. Well versed in a myriad of methodologies such as traditional focus groups, in-depth-interviews and ethnography/videography studies, John has moderated well over 850 Qualitative Research sessions during the course of his career.

He has been hired by some of the worlds most dynamic brands such as: XFINITY, Corona Beer, Adidas, The American Cancer Society, Kellogg’s, Jockey, Kaiser Permanente, Heinz, Domino’s Pizza, Hershey’s, Mass Mutual and Clorox to name a few. He has also had the opportunity to partner with leading advertising agencies such as: Goodby, Silverstein & Partners, Leo Burnett, Crispin, Porter + Bogusky, GSD&M, Digitas, Cramer–Kasselt and Mullen.

John is a member of the Qualitative Research Consultants Association (QRCA). He graduated from the University of Colorado at Boulder with a degree in Sociology, and routinely returns as a guest lecturer in the Marketing Department for the CU Leeds School of Business. When not working, you will find John on the ski hill or mountain bike trail, trying to keep up with his wife and two daughters.

Contact John at: john@canovaresearch.com

Rebecca spent the past 20+ years as a brand strategist and qualitative detective.

The first half of her career was spent in the ad agency trenches informing and inspiring strategic and creative direction as a brand/account planner at several Minneapolis shops of all sizes. She served a range of accounts, including Dominos Pizza, General Mills, Alberto Culver, Dow Brands and DuPont. Rebecca finds great satisfaction from successfully providing strategically driven consumer interactions for agency and corporate clients.

Rebecca’s genuine curiosity about why people do what they do, coupled with an educational background in both communications and psychology, enables her to dig beyond the obvious to pinpoint what connects and engages people with a brand or organization.

Amy Mechels has an extensive background in market research and strategic planning. With Masters degrees in both business and psychology, she has a deep understanding of how both people – and companies – work, which is a real asset to any project.

Amy started her career in product management for a variety of consumer products companies. Eventually, however, her avid interest in consumer behavior took over, and she pursued the path of a strategist. She delights in the broad diversity of projects and consumers her career exposes her to. Past brands and clients include Corona, Kellogg’s, Annie’s Organics, Coca Cola, Walgreens, Kaiser Permanente, Starbucks, Curves, Adidas, Office Max, the Oprah Winfrey Network, Columbia Sportswear, the University of Arkansas and Altos Tequila.

Amy graduated from Connecticut College with degrees in English and Studio Art. She has masters from the J.L. Kellogg School of Management (MBA) and Naropa University (Psychology). Her passions include climbing the hills of Boulder on her road bike, entertaining her friends, and parenting her two wonderful children.

Buck Ross is our go to guy, when it comes time to add additional texture to our project deliverables and bring our respondents to life through the use of video. Ross has produced, shot and edited everything from IMAX® films, to focus group sessions on six different continents. He has completed projects for some of the worlds most dynamic brands such as Coke, Apple and Adidas. Buck takes hours of focus group, in-depth interview, shop-along and ethnography sessions and crafts them into visually beautiful and revealing stories that help our clients truly understand their customers.

Over the course of his illustrious career, he helped start the first ever Adventure Film School in the country, produced a malaria documentary in Africa, shot IMAX film on Mount Everest, hosted a regional travel TV show and continued to fall more and more in love with the creative process of filmmaking and storytelling.

Courtney’s interest in consumer behavior stems from a genuine enthusiasm for people and their stories. It was in the midst of her Master’s degree in journalism at the University of Colorado that she became fascinated with the market research field.

Today, Courtney brings the analytic mindset and objectivity of a journalist to her work in brand management and creative and strategic planning. Her insights and recommendations are founded on a quest for the truth and concentrate on bringing the authentic voice of the consumer to light. She’s had the opportunity to work alongside clients and brands such as XFINITY, Crown Imports, Columbia Sportswear, Kaiser Permanente, eBay and Bank of America.

Courtney has degrees in English, Business and French, in addition to her Master’s in Journalism. When not in the office, Courtney loves to be outside with her husband, whether road biking, mountain biking, running or backcountry skiing.


Canova Research has had the privilege to work with the following clients:


""I’ve had the privilege of working with Canova Research on several projects over the years and couldn’t be happier with the results. Canova Research does an amazing job of managing a project from start to finish no matter how complicated or unorthodox it may be. Time and time again they have delivered compelling consumer insights and actionable recommendations. The Merchandising and Product teams I work with are always extremely happy the with findings and detailed reporting – working with Canova Research makes my job a whole lot easier!"

Eric Springsted
adidas AG-Global Market Research

"“Canova Research consistently delivers consumer insights and actionable recommendations assisting both Kellogg’s and our agency partners to deliver “best in class” advertising, positioning, and innovation.”

John Ross
Kellogg’s-Senior Manager, Market Research

"“Canova Research developed a really creative approach to diving into our business issues, and then helped to turn the information gathered into compelling insights.”

Bernadette Miller
Gap Inc. -Consumer Insights

"“When he’s in the focus group room, John puts everyone at ease – the respondents and the clients. He rolls up his sleeves, moves around, and gets everyone talking. And his detailed reports help us make the right decisions.”

Mark Halton
Vice President, Campbell Mithun Chicago-Director, Strategic Planning and Research

"“Canova Research did a terrific job with our “non-traditional” research project. I feel that John was very intuitive and his questions were thought provoking. Research participants found him easy to talk to and informed about process. Importantly, his results were very thorough, insightful and helpful in moving our organization forward.”

Jeanne Figo
Kelloggs-Seven Worldwide Advertising & Design


Canova Research
1912 Pearl Street
Boulder, Co. 80302


    Note: Please do not contact us if you are interested in being a focus group participant since we do not handle this part of the research process. Contact your local focus group facility and ask to be added to their database. Thank you.